A seasoned professional with over 30 years automotive manufacturing experience, Mike heads up a newly created business unit as Director of BRINK Towing Systems ANZ, a div. of AL-KO International.
After completing graduate training at General Motors in 1995, Mike joined Mercedes-Benz International, working with the Sales and Marketing team until 2001. Being entrepreneurial and a motor enthusiast, Mike established automotive component and accessory manufacturing companies servicing the OEMs in South Africa and Internationally, incl. Australia. Mike also headed the largest Commercial vehicle body builder in Sothern Africa, engineering, and manufacturing not only specialised truck bodies, but also accessories for offroad vehicles used in recreational, military, emergency services, and fleet operations.
After emigrating to Australia in 2016, Mike stayed in the Automotive Industry, heading up group operational roles responsible for accessory engineering, manufacturing, and marketing. His years of sales, engineering, and development experience of automotive accessories, coupled with two decades of off-road racing in the T1 Cross Country Class as a driver, have equipped him well in the understanding of vehicle dynamics, customer expectations, and legislative compliance in this sector.