Nicole Kastner is an award winning entrepreneur with a specific focus on women in the Automotive Industry. An accountant by trade Nicole has also been involved in a number of charities over the last decade. She is an advocate for small business offering consultancy services to help them propel their businesses forward.
Together with her brother, Nicole runs a successful automotive workshop in Sydney’s Inner West. It is here she set up the flagship Ladies Car Care Courses to empower women and build their confidence in relation to mechanics.
Nicole will present at the AUTOCARE Mechanical Repair – Business Improvement Conference.
Don’t miss Nicole’s presentation:
3 WAYS TO CONNECT WITH YOUR FEMALE AUDIENCE
Why connect with your female audience? Females make up over 85% of consumer purchasing decisions – not connecting with this demographic will negatively affect your business. Some studies show that up to 49% of women feel uncomfortable getting their vehicles serviced. The key is to focus on engaging with this specific market. Statistics from the Institute of Motor Industry (IMI) show that 28% of women feel confused by technical jargon. When considering the female demographic in the automotive industry it’s important to remember that although females may have the overall purchasing power, they may not necessarily have confidence when it comes to cars.
Nicole will present 3 ways to build a connection with women as customers. She will provide real world practical techniques to: Share your Journey, Champion a cause and most importantly how to Engage, and don’t intimidate women.
Spending some effort on targeting female customers will ensure a positive result on your bottom line. Workshops have admitted that targeting female customers to their workshop is a goal – so get to it – set about attracting them to your business.