TRENDS IN AUTOMOTIVE PRODUCT DEVELOPMENT, TESTING & VALIDATION

20 Jun 2020
15:00 - 16:00

TRENDS IN AUTOMOTIVE PRODUCT DEVELOPMENT, TESTING & VALIDATION

Proprietary validation of automotive components and vehicles is the secret to a successful product. If the validation method is appropriate then you can be assured that the revision that passes will be fit for sale. So why can’t every company just test to the right procedure? Because getting the internal validation method to be correct- and correlated to the customer usage- is difficult and everchanging. As technology advances and customer usage changes the validation methods must also change.

Product development cycle durations are usually directly proportional to the price and risk of the finished product. Car manufacturers spend 5-10 years developing a new vehicle from scratch. In this time they test every part multiple times and entire vehicles resulting in a total loss at each gateway. The Australian automotive aftermarket demonstrate incredible agility and ingenuity every day. Often products are developed for a new vehicle in time frames that are a fraction of that which the OEM used to develop the car and with no prior knowledge of the vehicle until it was released for sale.

Luke will be discussing the trends of the current automotive landscape and the impact to product development and testing methods. The AIC’s role in this is to help the industry better understand the changing technology and identify future opportunities.