THE FUTURE OF DIGITAL MARKETING FOR THE AFTERMARKET
The impact of social media is undeniable. The use of social media as an important component of a marketing/commercial strategy is also well understood. It is no surprise that Automotive aftermarket brands are increasingly taking advantage of the benefits these platforms offer. From increasing brand and product awareness, to highly targeted sales and advertising campaigns, through to simply offering customer engagement, social media offers some game changing opportunities. .
Facebook is by far the most popular digital platform, offering incredible versatility as a marketing tool. However, should you be putting all your social media eggs in Facebook. Is it still cost effective? What are some alternatives that might be a better fit?
Another important, and greatly discussed component of social media is content and the perennial question “What makes good content?”
Dale will guide you through this topic in an easy to understand way that gets to the bottom of how social media can benefit your business.