Buy Tickets

Marketing – How To Attract The Right Customers Through a Maze of Communication Channels

EVENT SPEAKERS
EVENT INFORMATION
  • Friday 9th - Saturday 10th June, 2023
  • Brisbane Convention & Exhibition Centre, Glenelg Street, South Brisbane QLD 4101

Marketing and customer communications – text, tweet, TikTok, Gen Zs, memes, reels, streaks and what about Facebook?!? With a customer base almost as diverse as the Australian car parc, what are the latest communications tools and tricks, and how do you pick the right ones to use in your business? This session will explore communication and engagement preferences across age groups, which are helpful for customer and staff retention. 6sec attention spans, virtual communities in a post-Covid world and changing tech platforms are all part of connecting in today’s world. You can’t avoid it but you can learn how to use it to your advantage.

Chantelle Lane

Bapcor Specialist Wholesale

Bapcor

Linkedin
Speaker Bio
Chantelle Lane
With over 17 marketing effectiveness awards to her name, Chantelle Lane is a marketing professional who knows how to get results. With a background in advertising, product innovation, corporate sales and marketing leadership, her career expands over several industries including banking, healthcare, finance, retail, eCommerce and most recently automotive and commercial aftermarket as the General Manager Marketing of Bapcor Limited. Chantelle worked her way from entry-level agency positions to building and leading high-performing marketing functions for ASX listed companies. She is passionate about helping businesses, big and small learn the sales and marketing strategies they need to succeed, no matter what market they operate in and challenges they face.
With over 17 marketing effectiveness awards to her name, Chantelle Lane is a marketing professional who knows how to get results. With a background in advertising, product innovation, corporate sales and marketing leadership, her career expands over several industries including banking, healthcare, finance, retail, eCommerce and most recently automotive and commercial aftermarket as the General Manager Marketing of Bapcor Limited. Chantelle worked her way from entry-level agency positions to building and leading high-performing marketing functions for ASX listed companies. She is passionate about helping businesses, big and small learn the sales and marketing strategies they need to succeed, no matter what market they operate in and challenges they face.
Ty Osborne

CEO & Founder

BrainStorm Software

Linkedin
Speaker Bio
Ty Osborne
CEO and Founder of BrainStorm Software, Ty Osborne is an Enterprise software specialist, with demonstrated experience in helping companies maximize their efficiencies and growth. With a passion for all things enterprise technology, Ty loves seeing the impact elegant software solutions can have on his client’s businesses and their lives. Ty is a technology advisor to some of Australia’s leading Automotive companies, designed the business intelligence strategy for Australia’s largest ERP Automotive Software company and BrainStorm AI-based solutions made their automotive customers an estimated $100 million dollars last year.
CEO and Founder of BrainStorm Software, Ty Osborne is an Enterprise software specialist, with demonstrated experience in helping companies maximize their efficiencies and growth. With a passion for all things enterprise technology, Ty loves seeing the impact elegant software solutions can have on his client’s businesses and their lives. Ty is a technology advisor to some of Australia’s leading Automotive companies, designed the business intelligence strategy for Australia’s largest ERP Automotive Software company and BrainStorm AI-based solutions made their automotive customers an estimated $100 million dollars last year.