Marketing – How To Attract The Right Customers Through a Maze of Communication Channels

Marketing and customer communications – text, tweet, TikTok, Gen Zs, memes, reels, streaks and what about Facebook?!? With a customer base almost as diverse as the Australian car parc, what are the latest communications tools and tricks, and how do you pick the right ones to use in your business? This session will explore communication and engagement preferences across age groups, which are helpful for customer and staff retention. 6sec attention spans, virtual communities in a post-Covid world and changing tech platforms are all part of connecting in today’s world. You can’t avoid it but you can learn how to use it to your advantage.

Chantelle Lane – Bapcor Specialist Wholesale, Ty Osborne – BrainStorm Software, Charlie Commins – JAX Tyres & Auto