Innovations in Electric Vehicle Technology (TEST)

EVENT SPEAKERS
EVENT INFORMATION

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KEY POINT OF THIS SESSION

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SPEAKER NAME
Marketing Manager
Company
SPEAKER NAME
Marketing Manager
Company
Ben Selwyn

Strategy & Insights Director

Fifth Quadrant

Ben Selwyn
Ben Selwyn is a highly experienced research analyst, who has spent over 15 years advising clients in automotive, telecommunications, financial services, technology and the public sector. He leads the ACA Research automotive practice in providing strategic insights to leading aftermarket suppliers, and works closely with the Australian Automotive Aftermarket Association (AAAA) on its market intelligence program. Ben is an expert at working with big data and making it relevant to day-to-day business decision making. He is highly valued for his analysis of trend data and his ability to predict future trends and how the industry should respond to these trends.
Ben Selwyn is a highly experienced research analyst, who has spent over 15 years advising clients in automotive, telecommunications, financial services, technology and the public sector. He leads the ACA Research automotive practice in providing strategic insights to leading aftermarket suppliers, and works closely with the Australian Automotive Aftermarket Association (AAAA) on its market intelligence program. Ben is an expert at working with big data and making it relevant to day-to-day business decision making. He is highly valued for his analysis of trend data and his ability to predict future trends and how the industry should respond to these trends.
Adele Coswello

Chief Customer Officer

mycar

Adele Coswello
Adele Coswello is the Chief Customer Officer of mycar Tyre & Auto. She is passionate about bringing subject matter experts from diverse backgrounds together to build successful transformation programs that deliver a better outcome for the customer. Responsible for analysing and enhancing every customer touchpoint mycar has across its network of more than 270 Australian stores and online, Adele has led the implementation of mycar’s Care Beyond the Care transformation, launched when mycar changed its name from Kmart Tyre and Auto Service in 2018. Having previously worked with well-known and established brands including Bunnings Warehouse, Wesfarmers, EMI Group, Credit Suisse and Deloitte, Adele centred her role as Chief Customer Officer of mycar in 2020 after serving as Chief Financial Officer of the group since its inception in 2018. Adele has a unique skill set, being an expert in bringing diverse teams across specialties including Marketing, Merchandise, Customer Care, Finance and Business Development together to deliver exceptional business evolution programs.
Adele Coswello is the Chief Customer Officer of mycar Tyre & Auto. She is passionate about bringing subject matter experts from diverse backgrounds together to build successful transformation programs that deliver a better outcome for the customer. Responsible for analysing and enhancing every customer touchpoint mycar has across its network of more than 270 Australian stores and online, Adele has led the implementation of mycar’s Care Beyond the Care transformation, launched when mycar changed its name from Kmart Tyre and Auto Service in 2018. Having previously worked with well-known and established brands including Bunnings Warehouse, Wesfarmers, EMI Group, Credit Suisse and Deloitte, Adele centred her role as Chief Customer Officer of mycar in 2020 after serving as Chief Financial Officer of the group since its inception in 2018. Adele has a unique skill set, being an expert in bringing diverse teams across specialties including Marketing, Merchandise, Customer Care, Finance and Business Development together to deliver exceptional business evolution programs.
Brandon Steckler

Motor Age Magazine

Brandon Steckler
Brandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. Along with beta testing for Automotive Test Solutions, he continues to write for Motor Age Magazine and develops curriculum/submits case studies
Brandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. Along with beta testing for Automotive Test Solutions, he continues to write for Motor Age Magazine and develops curriculum/submits case studies