HOW TO SELL TO WOMEN WHO LOVE CARS
As a woman who loves cars, Lara has first-hand experience of how the automotive industry markets to women. Lara has bought and sold cars, built cars and provided advice to women shopping for cars and automotive accessories. Frustrated by the patronising tone of many selling to women in the automotive industry, and the tendency for women’s car accessories to be pink or purple, Lara chose to be a part of the solution.
Through her brand Wilde Garage, Lara has designed and sold her own range of female focussed aftermarket automotive accessories. Join Lara for a tour behind the curtain of how women shop for car accessories and how to successfully target the female market.